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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP
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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS
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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS

A new educational website urges children to ditch unhealthy fizzy drinks and sugary juices and opt for water to help them think faster, be more creative and feel happier.

The interactive resource, www.childrenshydration.com, has been launched by North Yorkshire Schools’ Cricket Association in collaboration with Harrogate Water.

The site teaches children about the dangers of dehydration and how to recognise if they are dehydrated themselves. The important health benefits of drinking water are contrasted with the harmful effects of consuming too much sugar, including obesity and tooth decay.

Knowledge is tested by an online quiz and testimony from young cricketers is used to emphasise the importance of healthy hydration, not only in sport but in the classroom too, where concentration is of critical importance to learning.

“Drinking lots of water has helped at school as I find it easier to keep concentrating and this has helped my grades, which made mum and dad happy,” says Harry Dawson, U12 allrounder.

“Since I started drinking more water during training, I have definitely felt my concentration has improved and I have more stamina. I now understand the importance of keeping hydrated in sport,” says Noah Kelly, U10 captain.

Nicky Cain of Harrogate Water said: “The website is designed to encourage children to consider their health and wellbeing, while challenging behaviours which can lead to the over consumption of sugary drinks.”

Harrogate is involved in a three-year grassroots sponsorship with North Yorkshire Schools’ Cricket Association, which has nurtured many Yorkshire and England players such as Jonny Bairstow, Adam Lyth and Ryan Sidebottom. Harrogate Spring is the official water of Yorkshire CCC.

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water