From Russia With Love
On the weekend of 1st June 2012, Harrogate Spring Water hosted a group of very special customers. Svam, one of Russia’s largest beer and soft drink distributors were visiting Harrogate for the fourth year running, further growing their relationship with Harrogate Spring Water and the town.
James Cain, managing director at Water Brands Group (which owns and manages the Harrogate brand), commented: "We are extremely proud of our partnership with Svam. It is fitting that the group have chosen the Diamond Jubilee weekend to visit this year.
Harrogate’s illustrious spa history has enjoyed a special relationship with Russia and its own Royal Family dating back to the late 1800’s when they were frequent visitors to the town to ’take the waters’". Harrogate's impeccable heritage and royal connections formed the starting point for Svam's interest in the Harrogate brand. "The association between Harrogate and our Royal Family is well recognised in Russia. Harrogate Spring Water remains synonymous with aspirational premium values, provenance and the health-giving benefits of naturally sourced spring water." Commented Svam's Pavel Mikhalchenko.