HARROGATE WATER SQUARES CIRCLE WITH NEW BOTTLE DESIGN FOR AIR TRAVEL MARKET
An innovative new ‘squound’ bottle - a cross between square and round - has been developed by Harrogate Water for the global air passenger market.
The new compact 180ml bottle follows the successful take-off of an innovative 250ml anti-roll bottle which proved a breakthrough for the company in the multi-million-pound air travel sector, with exports surging to more than seven million bottles in 2016.
Harrogate Water sales and marketing director Rob Pickering said: “The 250ml anti-roll bottle has proved a popular innovation for the international air travel market because of its handy size and anti-roll characteristics, while still retaining Harrogate Spring’s aesthetic appeal.
“The driver for the squound bottle has been airline requirements for a compact design, allowing the bottle to fit neatly into onboard snack boxes and service trays.
“Through research and development with our bottle design partner, Krones, we have created another innovative product. The square characteristics make it extremely stable during service and, importantly, on the passenger tray table; yet it retains an elegant round waste and the distinctive Harrogate Spring diamond pattern.”
Harrogate Spring is the number one British premium bottled water brand and demand has been driven by its classic British heritage and unique brand identity. Harrogate spa water was discovered in 1571 and is the original British bottled water, being first bottled in 1740.
Rob Pickering said: “We have combined the heritage of Britain’s original spa with an award-winning design to create an authentic brand, which epitomises British charm and style.”
The diamond bottle, inspired by the elegant architecture of Harrogate Spa’s Victorian heritage, has won a string of awards including gold at the 2017 Design Business Association’s Design Effectiveness Awards.