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HARROGATE WATER JOINS WORLD’S BEST FOR ENVIRONMENTAL AWARENESS
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HARROGATE WATER’S JAPANESE MARKET OPPORTUNITY
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HARROGATE SPRING TEES OFF WITH RECYCLING DRIVE IN SKY SPORTS BRITISH MASTERS
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CYCLING AND RECYCLING ALL THE WAY TO THE 2019 UCI ROAD WORLD CHAMPIONSHIPS IN YORKSHIRE
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DISRUPTIVE AVANT-GARDE DESIGN FOR MULTIPACKS
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SARACENS ADD WEIGHT AND HUMOUR TO RECYCLING INITIATIVE
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GOING GREEN WITH RECYCLING MESSAGE
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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP
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FEMALE JOCKEY WHO BEAT CAREER-THREATENING INJURY JOINS HARROGATE WATER AS HYDRATION AMBASSADOR
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HARROGATE WATER JOINS PLASTIC DEBATE AT NUMBER 10
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LE MANS, HERE WE COME
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HARROGATE SPRING NUMBER ONE FOOD SERVICE CHOICE
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HARROGATE WATER TEAMS UP WITH KEEP BRITAIN TIDY
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HARROGATE WATER ANNOUNCES 24% GROWTH
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HOW TO TRANSFORM YOUR NEIGHBOURHOOD IN TEN MINUTES
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HARROGATE WATER ANNOUNCES MOVE TO RECYCLED PET PLASTIC
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ROLL UP, ROLL UP FOR THE INCREDIBLE SHRINKING BOTTLE VIDEO
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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS
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HARROGATE WATER IN PROUD PARTNERSHIP WITH 20TH CENTURY FOX TO CELEBRATE THE RELEASE OF MURDER ON THE ORIENT EXPRES
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HARROGATE WATER GOES FOR GOLD WITH ENGLAND HOCKEY IN THREE-YEAR SPONSORSHIP DEAL
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Honey Bees Buzzing for Harrogate in Bloom
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Two Appointments
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INCREDIBLE SHRINKING BOTTLE
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NEW BOTTLE DESIGN
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20% GROWTH AND SUBSTANTIAL NEW INVESTMENT
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Thirsty Planet bottled water hits £2m charity landmark
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GAME-CHANGING ‘ICONIC’ BOTTLE DESIGN
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HARROGATE CLEAN-UP BLITZ
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GREAT BRITISH SPRING CLEAN
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Keep Britain Tidy
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The perfect mixer for whisky
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GOLD WINNERS
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ASCOT ICE CHALLENGE
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GOLF’S EUROPEAN TOUR
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Harrogate Spring Water Under Starters Orders
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School cricket sponsorship
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ycc
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ycc
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40% Jobs Growth
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Three New Faces
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Thirst quencher for YCCC
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Drink Original Online
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Award winning bottle design
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Official Water of the British Masters
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OBE for Managing Director
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Impact handling refreshes forklift fleet
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Sales team strengthened
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Official supplier at ascot racecourse
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British Fashion Awards Sponsorship Deal
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Official water of england cricket
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Gold at Harrogate Flower Show
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Yorkshire County Cricket Club
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Water Brands Increases Exports
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New £6M Bottling
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Aberfield Comms Appointed
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Water Brands &
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HARROGATE WATER JOINS PLASTIC DEBATE AT NUMBER 10

Harrogate Water has taken the case for recyclable plastic bottles to 10 Downing Street and warned of the unintended health consequences of demonising bottled water as ‘single use’.

The company says it has intervened in the debate at the highest level to add balance and context to what it believes has become a one-sided argument against all plastic, including PET bottles which are easily recyclable, can be made efficiently from recyclable material and are proven to be one of the most environmentally friendly packaging solutions available.

The UK’s leading premium bottled water is among six Pride of Yorkshire brand partners supporting Ginetta for the sensational event.

Chief executive James Cain said: “Images of plastic pollution on our beaches and in our oceans are heart-breaking and no one can see them and remain unmoved. Longer term solutions must be investigated but recycling is the here-and-now solution that can help turn the tide on littering without turning back the clock on healthy beverage switching or the good jobs and careers provided by the bottled water industry up and down the country.”

Sales of bottled water overtook those of cola for the first time in 2017, demonstrating a trend towards switching to healthy drinking by consumers. The company is concerned that if consumers are dissuaded from buying bottled water, they will migrate back to bottled fizzy drinks and juices which contribute to high levels of obesity, diabetes and tooth decay.

Harrogate Spring is the UK’s oldest bottled water brand. Every bottle is 100 per cent recyclable and made using over 50 per cent recycled content (rPET). This is the highest level of rPET of any bottled water producer. The company is a partner of Keep Britain Tidy and is behind the Incredible Shrinking Bottle recycling campaign, encouraging consumers to ‘twist it, cap it, recycle it’.

The chief executive welcomed the opportunity to visit 10 Downing Street where he met with Sir John Randall, special adviser on the environment to Prime Minister Theresa May.

“It was a constructive meeting with Sir John and an opportunity to balance the debate on plastic. Bottled water is the healthiest drink on the shelf and evidence suggests that, even when tap water is available, many consumers prefer natural source bottled water because of its taste and provenance. People who choose bottled water see it as an alternative to unhealthy sugary drinks, not tap water. This is the crux of the issue. Demonising PET plastic and demonising water, the healthiest option, will undoubtedly lead to more unhealthy choices being made.”

The CEO told Sir John he worried that referring to plastic water bottles as ‘single-use’ was confusing for consumers, wrongly implying they could not be recycled, when in fact PET plastic water bottles were among the best examples of easily-recyclable plastic available. Plastic water bottles accounted for less than 20 per cent of discarded bottles and less than half a per cent of UK litter in total. Focusing on them disproportionately risked misleading the public, masking the need to tackle the abundance of difficult-to-recycle plastics and non-recyclable packaging.

“A plastic water bottle is not ‘single use’. Just like a glass bottle or aluminium can, it can be recycled almost infinitely, going on to become another bottle and achieving a truly circular economy, removing the need for virgin material. PET plastic is also the greenest packaging solution currently available, using less energy and producing fewer greenhouse gas (GHG) emissions than alternative packaging solutions.

“The problem is not the bottle, it is the lack of collection and street recycling facilities when on-the-go and an absence of clear and consistent messaging. Evidence from around the world suggests that deposit return schemes can greatly improve recycling rates but there is much more we can do here and now around messaging that bottles are not ‘single use’ and can be recycled again and again.

Harrogate is among many towns in the UK with mineral springs of great historic, cultural and economic importance. Natural source water has blossomed into a significant sector of the UK soft drinks market. Sales of bottled water represent 19 per cent market share, worth £2.4 billion to the economy (including imported bottled water).

Harrogate Water is the largest independent family-owned producer of natural sourced bottled water in Britain. The first mineral spring was discovered in Harrogate in 1571 by Queen Elizabeth’s physician who recommended the water for its medicinal properties. The town became the first British Spa town and attracted wealthy visitors from around the world, including members of the Russian royal family. Harrogate Water was first bottled in 1740, making it the original bottled water.

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water