HARROGATE SPRING TEES OFF ON GOLF’S EUROPEAN TOUR
Harrogate Spring has been named the Official Water of the British Masters supported by Sky Sports, which will be hosted by England’s Luke Donald on October 13-16. The event, being held at The Grove in Hertfordshire, adds another elite sport to Britain’s fastest-growing water brand and number one premium bottled water.
Harrogate is the Official Water of England Cricket, Ascot Racecourse and Royal Ascot and its sports portfolio is a major pillar of Harrogate Spring’s emergence as the UK’s largest independent bottled water brand.
Harrogate marketing manager Nicky Cain said: “We value sport at Harrogate Spring and really understand the importance of healthy hydration when maximising performance, particularly at elite level.
“Our partnership with England Cricket and Ascot has helped us achieve significant brand equity and we are proud to be rubbing shoulders with the world’s top golfers at the British Masters, another classic sporting occasion for Harrogate Spring.”
Harrogate Water Brands has enjoyed a year of phenomenal growth of 30 per cent, vastly out-performing market growth of nine per cent. Its workforce has expanded by 40 per cent, while exports have grown by 50 per cent.
Harrogate’s sporting portfolio this year has also included World Triathlon in Leeds, the International Hockey Champions Trophy in London, Yorkshire County Cricket Club, the Hurlingham pre-Wimbledon tennis classic and the Manor Endurance Racing team in the FIA World Endurance Championship, which includes the legendary Le Mans 24-hour race.
Harrogate’s spa history dates back to 1571 and it is the original British bottled water, being first bottled in 1740. Today the Harrogate range is presented in award-winning diamond patterned bottles, reflecting the premium brand as well as providing the most original appearance.